Chalkline Sports were looking for an UX audit of a concept they had inflight with their dev team. The mobile website was in production for a few of their clients, allowing them to engage with new users interested in the 2017 Ashes Cricket Tournament and capture high-quality validated email addresses to support future marketing opportunities.
Aimed at the novice sports customers who are cricket enthusiasts, the game asks the user to pick their four top batsmen from each nation, the winner is then in with a chance to win a cash price.
The value proposition for operators working with Chalkline is to use this "Free to Play" engagement tool to:
- associate their brand with a high profile tournament.
- generate interactive content easily distributed on social media.
- allow for multiple email touchpoints to upsell to real money products.
- gather high-quality contact and sport affinity data for future marketing opportunities.