After years of designing and building front-ends for the web, this was my first encounter with native apps.
Aside from popping my native design cherry, this project had the additional challenges of different time zones and betting terminology.
The task was to support the small product design team, in Nevada to build the iOS and Android Sportsbook apps. As Las Vegas is the only US state to allow legal gambling, the William Hill operation is more like a start-up. This was a great opportunity to work with a small, focused team on a new product. The team consisted of myself for UX and UI, one native developer, a systems architect, a business analyst and the product owner.
Aside from my design background, I was able to bring my experience from the European Sportsbooks to the table. And thanks to my Dad’s love of the Patriots I also had the basics of what “football” meant on both sides of the Atlantic.