I’m no oil painting (despite all that working out!). But that didn’t stop me delivering a beautiful web re-design solution for LadyLux Beauty Salon – and Edinburgh-based business that’s on the up and up. In fact, from next to nothing they’re now branching out into their own brand of products.
Now I’ll be honest, web re-designs can be a real double-edged sword; fun to tackle from a brand perspective but on the other hand, you don’t want to damage traffic or page rankings. Fortunately, this was a repeat client and I had access to existing analytics as my starting point.
Starting with Analytics
Google Analytics (GA) was the starting point for this project. When putting together my pitch, I went through the existing site to analyse the top journeys of the user. GA was supplemented with Lucky Orange, essentially to video capture customer journeys and carry out site intercept surveys.